Merchant Benefits

  • Paper vs Plastic - Experience has shown that plastic gift card sales increase an average of 35% over current paper certificate programs. Also, customers spend more with plastic with average sales about 40% more than paper.
  • Will enhance your business' professional image. Puts you on a level playing field with the major chains that already have this type of program in place.
  • Carrying a plastic card with your logo in their wallet is like having a mini billboard in your customers' hands every day.
  • Increases profitability - No cash back is given with gift cards, if you desire.
  • You will benefit from the float since you have the funds until the card is redeemed.
  • Experience shows that 5-15% of gift card values are never redeemed. This fact can pay for your program by itself.
  • Reduces theft potential since cards have no value until activated unlike paper gift certificates that are usually kept under lock and key.
  • Has been shown to reduce shoplifting when a policy to put refunds without a receipt on a gift/stored value card. Discourages stealing and then asking the cashier for cash back. Many national chains have developed this as store policy.
  • You can view and print real-time activity reports from your PC, will receive monthly reports via email, plus you will get daily reports from your terminal.
  • Ease of issuance and redemption - employees just need to swipe the card through the terminal to load or redeem value on the card, which only takes seconds.
  • Having a successful loyalty program in place means more visits by your current customer base that may mean that you can reduce advertising costs to attract new customers since tables are already filled. Also, if you are using coupons such as buy 1 get 1 free then you are giving up much more in profits then if you were to reward loyal customers with a free appetizer after spending $100.00 in previous visits. As you know, Client Retention is one of the most important aspects of your business and of course it is much more expensive to find new customers then to keep your existing ones coming back again and again.