Gift
Card Merchandising Displays
It
is important for you to display your gift cards in an attractive
manner in your business so that your customers find it inviting
to pick up one of your cards to give to their friends or family.
Most cards are sold as an impulse item and that is why you will
always find them displayed by the registers of every national
retail chain store.
We
have found that the more creative you are with your packaging
and display the more sales you will make. We stock a variety
of quality standard gift and loyalty marketing displays and
packages which you are welcome to purchase from us at any time
as an a la carte add-on to your program. We also encourage you
to view and possibly purchase from among the large variety of
creative products from private companies on the Internet that
specialize in manufacturing and selling to the public. That
way you get the best pricing on exactly what you want and need
making for a much better investment for your gift card program
purchasing dollars.
View
our Selection of Packaging and Displays
In a recent study of gift card
packaging the top form of gift card packaging is a tin box (29%)
followed by paper pouches (19%), greeting cards (15%), and stuffed
animal designs at 10%. Some 78% said that they would actually
pay for their gift card packaging for a birthday and 72% said
they would pay for gift card packaging for a December holiday.
This means that a large majority of customers would actually
cover the costs of your creative packaging decision. In fact
shoppers in the survey said they would pay up to $1.43 for a
paper carrier, $2.48 for an attractive tin box, or up to $3.66
for a stuffed animal gift card holder.
Possibly you are the creative type
so why stick with a plain cardboard holder. We’ve seen
many great displays that merchants have created themselves to
match their own décor, everything from attaching them
to a dog toy in a pet store to hanging them from a Christmas
tree in a restaurant’s lobby.
Here
are some examples of available displays and packaging:
